What Are Inbound Links

What Are Inbound Links

Per Google, the question “what are inbound links” can be defined as ‚ÄúInbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance.

Inbound links (or link backs) are an extremely critical part of any SEO (search engine optimization) campaign, when done correctly, and provide tremendous value to your search ranking improvement goals.

When a site other than your own links to your site, search engines see that as a vote of confidence, much like a friend referring you on a topic you asked about using their prior experience with that topic. The more friends you ask that refer you to the same place, the more confidence you have in that place, and thus, they move to the top of your list.

Another factor in determining the importance of the inbound link is the PageRank of the linking site. Google assigns every page it has indexed a value based on numerous factors and the end result is PageRank. PageRank is scored from 0 to 10 with ten being the best. Here’s a short list of some established sites and their PageRank:

  • Facebook.com 10
  • Twitter.com  9
  • CNN.com  10
  • Apple.com 9
  • Toyota.com 7
  • Van-Halen.com 5

Having a inbound link from a site with a PageRank of 7 is EXTREMLY more valuable than a linkback from a PageRank 2 site. However, it is extremely more difficult to get the inbound link from the higher PageRank sites. Getting an inbound link from a high PageRank site is the equivalent of SEO gold.

Another item to manage with regards to inbound link is the anchor text. Anchor text is the clickable text (the link) on the referring site. That anchor text should be the keywords you are trying to rank for for that landing page. For example, if your page that is linked to is about “Red and White Guitars” it would greatly help your search rankings for “Red and White Guitars” if the referring site had the anchor text “Red and White Guitars” vs. “Click Here”. You do not want to rank for “Click Here”. Now if this inbound link were from a PageRank 7 site it would GREATLY assist with your search goals.

What you should stay away from are link farms. Link farms basically are websites that just host links without any relevant backing content for those links. Initially the thought for link farms was to provide buyers with inbound links from thousands of PageRank 0 or 1 sites instead of 1 inbound link from a quality PageRank 5 or 6 website.

Since link farms are not organic, naturally occurring link backs, search engines tend to discount the link juice these farms used to provide. You may get a short lived bump, albeit very little, in search rankings, link farms tend to actually hurt your organic search rankings rather than improve it.

So there you have it, a short answer to the complicated question of “What Are Inbound Links”.

If you would like help with your inbound links or any alternative marketing needs, contact S2R Solutions.

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