Creating an Automotive eBusiness Profit Center
While the creation of an eBusiness sales department may seem like a daunting task, S2R Solutions is poised to assist you every step of the way. Our highly experienced automotive eBusiness consultants will assist with building a successful eBusiness department while formulating an overall strategy that focuses on continuous improvement and constant department analysis and training. This is not a “one and done” program as most providers offer – rather this is an on-going eBusiness process solution specifically geared for automotive dealerships. Constant in-dealership and web based training assures not only the implementation of an eBusiness profit center, but also provides the foundation for consistent growth.
We are so confident that our model will greatly enhance your return on investment that we have created a revolutionary, results-based fee schedule. Our fee directly correlates with your eBusiness results. After implementation, if your monthly results don’t meet or exceed our agreed upon base-line results…you don’t pay. Simple as that.
Compensation, Training and Marketing
We recognize that the differences between the “eCustomer” and the traditional customer are significant. We also must recognize that the approach to each must be different. The opportunity here is to provide a level of “eService” that is comparable to the customer service that your dealership provides to your existing clients. Granted, our “eCustomer” operates from a position of anonymity, but we cannot let that fact deter from a personal level of contact. The biggest mistake that you can make is to somehow equate spam with contact. In addition to anonymity, we face the challenge of the turnaround time experienced in the eBusiness universe. Your “eCustomer” has begun the selection process far in advance of his decision deadline. As such, you cannot compensate a sales associate in this department the same as a traditional sales associate. It takes months to cultivate new clients, however using the techniques that we provide, once filled, the pipeline of potential new clients should remain filled.
S2R Solutions is a one stop source for dealers and their automotive eBusiness needs. If there is a service that we cannot provide, we will manage the process/vendor for you. A sample of a few of the services that we provide includes:
Department Designs | Website Review | Newsletters | SEO | VSEO | PPC (SEM) | Scripts | Mystery Shops | Reputation Management | Communication Training | eMail Marketing | In-Dealership Training | Web-Based Training | Action Plans | Social Media | Systems Review | Vertical Search | Data Backup | Mobile Marketing | Increase On-Line Presence | Lead Analysis | ROI Analysis | Job Descriptions