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Search Engine Optimization

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Simply put, Search Engine Optimization (SEO) is the process of driving traffic to your site from the “free”, “organic” or “natural” listings on search engines.¬†All major search engines¬†have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

“There are three things that matter in property: location, location,location.”

This phrase’s first documented use was in June, 1956. For generations, we have used this mantra when selecting the best location to set up our business. We made our choice based upon foot traffic, proximity to major roads and visibility to potential clients. Our marketing campaigns were built around our physical address.

Same song, different dance.

In today’s world, it’s still “location, location, location”. The difference is, Google is our new landlord, and our rent is the amount we pay for premier placement. We used to be concerned with the window dressing of our store front, today your home page is your store front. Just like your physical office is a direct reflection of you, so too is your website.