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  • What do Automakers have planned for the Superbowl this year?

    Posted on January 28, 2013 by in automotive, ebusiness

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    This year, Mercedes Benz, Audi, Chrysler, Hyundai, Fiat, Kia, GM, and Ford and Lincoln will return to the Super Bowl in full force, hoping to make big impressions with their cars.

    Would you like to choose the Audi commercial?? On Audi’s you-tube page, they are asking the general public to vote on their favorite ad that will be shown on Game Day. This is the first time Audi has done this in the history of the brand.

    Comedian, Supermodel or sex appeal? Can you guess which brand will do what for their 60 second ad? Mercedes, Ford or Kia?? Through many social media outlets, automakers are giving some clues as to what they will be running.

    Chrysler has purchased airtime, but is keeping their spots a secret in regards to how many commercials and how long.

    In 2011 Chrysler had back-to-back blockbuster ads. And made its mark with the first manufacturer to air a two-minute Super Bowl ad featuring Eminem and the “Imported from Detroit,” tagline and in 2012 the automaker created a political stir with Clint Eastwood in “Halftime in America.”

    Fiat: Like last year, there is a good chance that Fiat will again have a combination of humor and sex appeal in a 30-second spot.

    Ford & Lincoln:

    Ford hasn’t advertised during the Super Bowl for several years and won’t be there this year either. But Lincoln is a different story.

    Jim Farley, Ford’s executive vice president of global marketing, doesn’t believe that the Super Bowl is a wise place for mainstream, established brands to spend their money.

    Lincoln will be in the Super Bowl for the first time ever with a 60-second spot with comedian Jimmy Fallon.

    General Motors: GM, historically one of the Super Bowl’s biggest spenders, decided last spring to skip this year’s game, confusing analysts who thought it would be a great opportunity to promote the new Chevrolet Corvette or the new Chevrolet Silverado.

    Hyundai: In its sixth consecutive year as a advertiser, Hyundai said it has five game-day ads, have four all-new spots, planned.

    The automaker has again secured a 60-second commercial just before the kickoff. Two additional 30-second commercials will during the game and two will air during the pregame show.

    Kia: Kia has purchased a 30-second and a 60-second spot. At least one of the spots will feature the redesigned Sorento crossover.

    Mercedes-Benz: Mercedes-Benz has enlisted supermodel Kate Upton and music star Usher to appear in their advertisement to launch its new, entry-level CLA-Class sedan.

    The 60-second ad, which will air during the fourth quarter, will reveal the price of the car.

    Mercedes is using an extensive social media campaign to build buzz for its ad. The German automaker has released six different teaser ads, including a sexually suggestive commercial with Upton watching several guys wash a car.

    Toyota: Actress Kaley Cuoco, star of CBS show “The Big Bang Theory,” will be featured in Toyota’s commercial for its RAV4 crossover.

    Volkswagen: Volkswagen is returning to the Super Bowl for the fifth consecutive year.

    Volkswagen’s “The Force,” in 2011, and “The Dog Strikes Back,” in 2012, are among the most memorable and critically acclaimed commercials from the automotive industry in recent years. Be sure to watch and see what the Automakers have for commercial entertainment.

     

     


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